Private Label Jeans Prospect

Do you want to know the prospect of private label jeans? How will it affect your jeans business? Is this a good timing to continue or to start your own private label jeans? Let's find out more..

First of all, we should know the trend of jeans market. In 1980’s, Levi’s and Wrangler dominated the jeans market and only a handful of private-label jeans were available back then. In order to compete with Levi's and Wrangler, private label jeans sold their jeans that looked similar to Levi’s at about 2/3 of the Levi’s prices. Since then, private label jeans have become popular. Levi’s men jeans market share fell by 18% in 7 years (48% in 1990 to 26% in 1997). Other than Levi’s, according to Forbes, the $18 billion U.S. private label jeans market grew from 3% in 1990 to 20% in 1998. In 2003, the private label jeans market grew to 39%. In 2007, 53% of U.S retail sales involved private label jeans compared to 25% in 1975. According to www.just-style.com, people believe that jeans will be a global fashion statement (a must have item) by 2014. Years after years, private label jeans have shown a robust growth and those of you who’re in jeans business are definitely benefiting from this trend.

Based on the information above, it's clear that private label jeans has a bright prospect in years to come. Jeans market is not saturating yet, as a matter of fact, it’s still growing constantly and becoming even more popular than before. You can sell your private label jeans to low, medium, or high income consumers and how you target your consumers really depend on the quality, price, marketing, and service. If you’re planning to compete with premium denim brands such as Rock and Republic or True Religion, the design of your jeans should resemble these brands and add your own twist to differentiate yours from them. You can also use a pricing strategy by selling your jeans cheaper than those premium brands. Or else, you can design a better and more fashionable jeans.

If you’re planning to sell your jeans to low to medium-income consumers, your timing couldn’t have been better. Because of the economic condition, many people are switching from premium brands to non-premium brands or private label jeans that offer good design at affordable price. Whether it's during difficult economies or not, jeans is an item that people will always buy compared to other clothing items.

When you try to find local or foreign jeans manufacturers in search engine, I'm sure you'll find a lot. But, it would be very hard to find a trustworthy and reliable jeans supplier. I would suggest you to use jeans intermediary to be the bridge between you and jeans manufacturers. Jeans intermediary is very helpful, especially if you cannot speak the language, don’t want to deal with the stress and headache, and don't want to get scammed. One jeans intermediary that I know is called Jeans By You that is based in California, USA and their website is www.JeansByYou.com. They can help you find the ideal jeans manufacturer in China to produce your design according to your budget and specifications. Not only that, they also deal with manufacturers that sell plain jeans for wholesale and jeans fabric. I know that they accept PayPal, Escrow, and Letter of Credit which is good for buyers. In case if you’re getting scammed or if the final products don’t look like the jeans samples, there are third party company who will help you resolve the matters. If you want no hassle and want to save time, energy, and cost, jeans intermediary is the way to go.